More New Systems Challenge the Marketing Automation Status Quo
Customer Experience Matrix
JANUARY 31, 2014
The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Although this approach is popular, there are others.
Pipeline Marketing: A Conversation With Our Partners
SEPTEMBER 30, 2015
Finance talks about the balance sheet and financial forecast, product talks about new features and roadmap, sales talks about results – then marketing talks about campaigns, the new brand/logo, the trade show coming up, etc. Keep it simple – how many deals do we need at what sales price, how big of a pipeline do we need to get there, and how many leads do we need to achieve that pipeline?
10 Ways to Leverage Mobile Technology for Marketing
APRIL 25, 2011
SMS (Text) Alerts/Reminders. SMS has many useful applications in the mobile technology realm, one of which is alerts and reminders. Two current examples of industries utilizing SMS alerts and reminders are banks and retail chains. Retails chains can alert customers when certain products are discounted or available. 3. SMS Voting/Polling. Have an AdWords account?
Why Won’t Anyone Return My !*#@$% Call? (guest post)
B2B Conversations Now
SEPTEMBER 16, 2010
Before the Web was part of everyday life, buyers had limited resources for evaluating products and services. Let’s consider software sales: a decade or two ago, buyers were dependent on sales people to provide the information they needed to evaluate a purchase – product functionality, hardware requirements, pricing, etc. Now, when a potential buyer is researching a product or service, they can find most of the information they need at their fingertips – on the Web. Did they ask for a price quote? Want to know why B2B sales is getting tougher? Enjoy! Bing too.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Adwords. Customers.
Wake Up, Boss! Your Salespeople Need Help
Jill Konrath's Fresh Sales Strategies Blog
SEPTEMBER 27, 2010
He just wants us to get out there and tell people about our wonderful products (or services so they'll buy." They ask me, "What can I do? Before the Web was part of everyday life, buyers had limited resources for evaluating products and services. product updates are instantly available via Google news, Twitter, etc.; Did they ask for a price quote? Bing too.