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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

If you were in marketing, you had media kits and circulations statements. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Paid Search.

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Landing Page, Microsite, Pillar Page, or Content Hub: How to Choose the Right Page Type for Your Content Marketing Needs

Contently

You’re not alone if you’re confused about the growing number of page types in the content marketing world. Although all of them have their own set of use cases, choosing the right one for your marketing needs can be difficult. converting site visitors on a piece of gated content. “It’s hit or miss.

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . Why aren’t we all using interactive content? . Paid Media.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.