Is “social media campaign” an oxymoron?
Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.
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