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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark Consulting

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Bottom funnel.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Paid Search. Check it out.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine. In fact they had INCREASING demand for shovels in N.