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Marketing By Objectives « The Effective Marketer

The Effective Marketer

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. You can follow any responses to this entry through the RSS 2.0

Planning 100
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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process?

Planning 100
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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. Now go f@%$! United States License.

Planning 100
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tools of the trade: webinars and online presentations

The Effective Marketer

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? United States License. United States License. United States License.

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better time management with smart calendars

The Effective Marketer

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. United States License.

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getting stuff done with ms outlook

The Effective Marketer

Drucker, “The Effective Executive” If we could just create our plans for the year and stick to them without having any additional requests or emergencies come up after that, life would be perfect. Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc.

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Getting the most out of conferences and events « The Effective.

The Effective Marketer

How to Take Notes for Learning I suggest you take a piece of paper (or use MS Word, Evernote, our iPad, it doesn’t matter) and create a template to use at every single session you plan on attending. x 11 letter size paper, some small 3×5 index cards can do the trick. It doesn’t need to be a full 8.5