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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Dianna Huff ( @diannahuff ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010. Mike Moran ( @MikeMoran ) + others.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. Experience=trust + loyalty, the formula is simple yet solving it takes work.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. To tackle this, I've seen more B2B teams organizing around funnel stage (awareness, considerations, conversion, loyalty, advocacy) rather than function (social media, email marketing, etc). Back to top. Christine Whittemore. Video Marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. In fact they had INCREASING demand for shovels in N.