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Marketers are wizards and Public Relations is magic

Biznology

According to professor Yuval Noah Harari , the law and public relations are modern day magic; lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while Joseph Goebbels is obviously Voldemort ). Guess what! Like this post? Sign up for our emails here.

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The art of narrative storytelling via social media marketing

Biznology

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. It’s About Narrative, It’s About Storytelling.

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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Big celebrities and even bigger bucks. Now there’s micro-influencer marketing.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” How the long tail AdWords approach works for blogger outreach. “In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Many hands make light work.”. John Heywood. An Earned Media Micro-Influencer Marketing Primer.

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Discussing the Value of Agency Expertise in Digital Marketing

QuanticMind

Providing AdWords certified specialists and software tools to automate and optimize PPC bidding. Public Relations. Public relations services include messaging, reputation management, media relations, and content marketing. Paid Search. Social Media.

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5 Content Promotion Tips to Increase Reach, Traffic and Engagement

Strategic-IC

But to amplify content to extend reach, grow traffic and engage more prospects - content must be promoted after publication. Related: Why is content promotion important? Related: How much content promotion is enough? AdWords remarketing (paid). These are great starting points. There’s no point promoting to an empty room.