Remove Adwords Remove Lead Scoring Remove Multi-Channel Remove Salesforce.com
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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. Registration is no longer required.)

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., continuously updated) as well as static.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. So I was quite curious to see what they had to offer.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Magazine, Multi-Housing News and Hospitality Design. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He comments, “Salesforce.com is a good example. He is East Coast Bureau Chief for BtoB Magazine.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Magazine, Multi-Housing News and Hospitality Design. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He comments, “Salesforce.com is a good example. He is East Coast Bureau Chief for BtoB Magazine.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.