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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Having a defined process in place where you can measure the success of your marketing efforts at each stage of the sales marketing funnel is crucial. Focus on sources that are bringing in more qualified leads. youtube landing pages enewsletter RSS webinars / webcasts Google.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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B2B Marketing Predictions For 2011

Marketing Insider Group

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.