Marketbright's Campaign Flows Work Well for Serena Software
Customer Experience Matrix
JUNE 3, 2009
Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. Maratona spent the rest of the time on business issues such as lead scoring, process flow and content creation. We did discuss testing in general.
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