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SEO Is Evolving: But Relevant Content Is Still King

Hubspot

MAY 13, 2010

When Google and it's PageRank algorithm came on the scene they started to reward relevance to the visitor over things like keyword repetition. Also Google will begin adding product ratings and reviews into their search results, and even into their AdWords product offerings. SEO for Lead Generation Kit.

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Relevance SEO PageRank Lead Ranking 28
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How to Promote Your Content Online in 2023

seo.co

FEBRUARY 16, 2023

Because these links don’t pass PageRank from one domain to another, they’re treated with less scrutiny than off-site links. Though Facebook ad participation is climbing higher and higher, it’s still not quite as competitive as Google AdWords. That means you’ll generally pay lower prices for your ads and face less stiff competition.

Paid Content 105
Paid Content Promotion Top of Funnel Content 105
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