Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Lead Capture. Leads are the essence of most B2B marketing campaigns. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Lead Capture. Leads are the essence of most B2B marketing campaigns. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

LeadSquared

NOVEMBER 24, 2015

By looking at only message and GSM, you will be losing out on PPC and email marketing – two powerful tools required in the marketing mix for any company. As a general rule of thumb, provide value – adding content behind a lead capture form. Keep as little fields in the lead capture form as possible.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

NuSpark Consulting

JULY 15, 2011

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

B2B Marketing Insights - WE

JUNE 29, 2018

Sign up for accounts that are relevant to your niche and customer-base–whether Facebook, YouTube, Twitter, LinkedIn, or other platforms–and own the space for your brand name. Google Keyword Planner is a good one, and you get it for free when you set up an AdWords account. Google AdWords. Social Media Accounts.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

LeadSquared

SEPTEMBER 12, 2014

Twitter is more generous, displaying all the tweets sequentially, but this generosity is the bane here. General modes of lead generation. a) 3rd Party lead generation websites (Sulekha.com, Shiksha.com). b) PPC Ads. d) Buying Leads (not a recommended practice, but still is one of the most widely used).

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52