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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Here are a few reasons why your business might want to prioritize SEO first: Reach.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Here are a few reasons why your business might want to prioritize SEO first: Reach.

SEM 40
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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Jargon alone should not stop you from making your site the powerful marketing tool it can be. This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Long tail keyword - An uncommon or rarely used keyword.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. It is technically known as 'Toolbar PageRank.'

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Fifteen Years Is a Long Time in SEO

Moz

Content for the long tail: Alongside this era, the length of the long tail began to be better-understood by both webmasters and by Google themselves — and it was in the interest of both parties to create massive amounts of (often obscure) content and get it indexed for when it was needed. History of SEO: crucial moments.

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