Adwords Intent Link Building Merchandising 
seo.co
NOVEMBER 16, 2020
If, for example, you have a brand that people are crazy about, you can always create branded merchandise (like hats, stickers, and water bottles). Pro tip: From a link building perspective , sponsored content should–per Google’s guidelines–include either rel=”nofollow” or rel=”sponsored” tags, or both.
Hubspot
JUNE 19, 2014
In this case, there was no ill SEO-intent on the part of the company. Back in 2011, it was discovered that online retailer Overstock.com was encouraging colleges and universities to embed links on their websites in exchange for faculty and student discounts on Overstock.com merchandise. billion in 2011.
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