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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

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Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Mike Volpe , VP of Inbound Marketing, Hubspot. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. The Contributors. In alphabetical order (click on name to scroll down): Adam Blitzer , COO & Co-founder, Pardot.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. After all, the tools themselves are dead simple. Conditions Apply. Original content. 0160; Enough said.