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Inbound Marketing & Marketing Automation

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But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But there are also integrated tool suites, like Hubspot and Raven.

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Marketing Automation Trends for 2010

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Mike Volpe , VP of Inbound Marketing, Hubspot. Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Mike Volpe, VP of Inbound Marketing, Hubspot ( @mvolpe ). Manager, Inbound Marketing, Marketo.