Adwords Google Marketing Tools 
Digital B2B Marketing
DECEMBER 3, 2013
“Paid search is slowly failing B2B marketers.” But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Leave Display On.
Digital B2B Marketing
JUNE 5, 2012
How does your opinion influence your marketing activity? Has your personal experience with social media increased your perception of its marketing value? Further proof that marketers are different: The infographic below, originally created by Heat, highlights just how extreme some of the differences are.
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