Leadspace

JANUARY 22, 2018

AdWords and Analytics show traffic, and they do have conversion tracking. Google AdWords allows you to run campaigns to increase site traffic, help gain valuable information about what offers and content resonate with your audience, and develop a relationship with them through retargeting efforts.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

DAGMAR Marketing

MARCH 14, 2020

A quick Google search for any type of attorney will return several paid ads. For many attorneys, PPC is roughly synonymous with Google Ads (often called AdWords, though Google rebranded a couple of years ago). Of course, Google has cornered a significant percentage of the search market, both in the U.S.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

DAGMAR Marketing

DECEMBER 31, 2018

Google Ads campaign structures can vary for a number of reasons and without a clear understanding of the tactics and strategies used to meet your goals, it can be easy to misinterpret how the campaigns have been built. In any case, there are best practice and relevance rules that always apply to basic Google Ads campaign construction.

PPC 40

PPC Cost per Lead Lead Scoring Lead Ranking 40

chiefmartech

JUNE 20, 2016

Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media). But it’s not entirely dissimilar either, in spirit or tactic.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

The Effective Marketer

MARCH 12, 2009

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. Unproductive meetings are a drag on your time and therefore on your ability to be a better manager. This is a GREAT time saver.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity. The question this raises in my mind is where the industry goes from here.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

DAGMAR Marketing

JUNE 14, 2019

PPC audits are essential for maintaining and optimizing your Bing Ads and Google Ads campaigns. Google has a great feature that monitors account activity and any changes made to it over time. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, Relevance and Response.

PPC 78

PPC Paid Search Agency Lead Scoring Lead Ranking 78