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10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From

Leadspace

AdWords and Analytics show traffic, and they do have conversion tracking. Google AdWords allows you to run campaigns to increase site traffic, help gain valuable information about what offers and content resonate with your audience, and develop a relationship with them through retargeting efforts. organic). Not exactly.

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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

Most marketing automation platforms can integrate with a variety of 3 rd party systems such as Salesforce, GoToWebinar, AdWords, etc. You don’t necessarily want to be locked in for a long-term commitment. According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1

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PPC Management Software for Law Firms

DAGMAR Marketing

For many attorneys, PPC is roughly synonymous with Google Ads (often called AdWords, though Google rebranded a couple of years ago). A quick Google search for any type of attorney will return several paid ads. But, PPC management can be a daunting task if you’re new to PPC. PPC for Law Firms – the Basics. and worldwide.

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Your 9-Point Pest Control PPC Checklist

DAGMAR Marketing

In any case, there are best practice and relevance rules that always apply to basic Google Ads campaign construction. Here are nine ways to check on them. If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% of LinkedIn’s total revenue. Actually, yes.

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better time management with smart calendars

The Effective Marketer

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. Unproductive meetings are a drag on your time and therefore on your ability to be a better manager. This is a GREAT time saver.

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Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity. The question this raises in my mind is where the industry goes from here.