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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. How to Get Listed In Google Local Map Ads by PPC Hero. ** 5 Stars.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . It’s too simplistic. . So, what is the hold up? . .