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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

MarTech Europe preview: here’s what to expect in 6 weeks


Jason Heller , the global lead of digital marketing operations & technology at McKinsey & Company, will show you how to acheive personalization at scale with the integration of multiple platforms, a bespoke customer data platform, and dash of data science to power decision-making. Overcoming the challenge of low utilisation of highly advanced tools. e.g., machine learning.

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch. Tweets for You - David Berkowitz of Search Insider does a great job reviewing tools that can help you search on Twitter. Instead of inserting ads in the tweets, they could have done a Tweetsearch and done a similar model to Google. The Value of Lead Scoring - Laura Ramos wrote a post about the value of lead scoring for determining campaign effectiveness. It's surprising to me that lead scoring is not a normal part of marketing.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I