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| | INDUSTRIAL MARKETING TODAY
JUNE 8, 2010 [Google, iProspect] Shortening the Industrial Buy Cycle in 5 Simple Steps
My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.
| | PR MEETS MARKETING
APRIL 17, 2008 [Google, iProspect] PR Meets Marketing Weekly Articles: April 17, 2008
Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch. Tweets for You - David Berkowitz of Search Insider does a great job reviewing tools that can help you search on Twitter. Instead of inserting ads in the tweets, they could have done a Tweetsearch and done a similar model to Google. The Value of Lead Scoring - Laura Ramos wrote a post about the value of lead scoring for determining campaign effectiveness. It's surprising to me that lead scoring is not a normal part of marketing. Enjoy. .
JUNE 8, 2010 | INDUSTRIAL MARKETING TODAY
[Google, iProspect] Shortening the Industrial Buy Cycle in 5 Simple Steps
APRIL 7, 2010 | WEBBIQUITY
[Google, iProspect] Best Search Engine Marketing Tips of 2009, Part 2
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Google, iProspect] B2B Lead Management Market Heats Up
APRIL 17, 2008 | PR MEETS MARKETING
[Google, iProspect] PR Meets Marketing Weekly Articles: April 17, 2008
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| | WEBBIQUITY
APRIL 7, 2010 [Google, iProspect] Best Search Engine Marketing Tips of 2009, Part 2
Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.. How important are branded terms in paid search? Marks the Spot!
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Google, iProspect] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform.
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