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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. these practices.

article thumbnail

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. these practices.