SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). . These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MARCH 21, 2018

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. Leads are looking for information to solve a specific problem, carefully evaluating your competitors, and contacting sales when they are ready to buy. . So, does a lead's lifetime value end at the point of sale?

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Those days are long gone, and now the first page of Google is wildly competitive. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. Interactive Content Statistics. . Blogging Statistics . . #1. Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

APRIL 17, 2018

Research shows that call-to-actions perform better than AdWords , with the average click through rate being 3.29 Email marketing is quite possibly the most utilized channel in today’s environment, as 87% of B2B marketers use email marketing to generate and nurture leads. Landing Page Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Research shows that call-to-actions perform better than AdWords , with the average click through rate being 3.29 Email marketing is quite possibly the most utilized channel in today’s environment, as 87% of B2B marketers use email marketing to generate and nurture leads. . Landing Page Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? As a marketer, you need to know one thing: Are your campaigns actually driving revenue? .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

MARCH 16, 2017

Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalized, contextual content to new customers, converting leads, and helping companies overall bottom lines. Conversion Technology - these tools are used to convert traffic into leads and customers.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87