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14 SEO Mistakes to Avoid During a Website Redesign

SmartBug Media

Mistake #3: Choosing the Wrong CMS and Hosting Provider. The right content management system (CMS) is perhaps the single most important factor for a website. Analytics: Does the CMS allow you to add analytics functionality or have analytics functionality built in? Inbound links (the sites that are linking back to you).

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Complete On-Site Technical SEO Checklist

seo.co

SEO is a highly complex art that involves strategizing, tracking, in-depth research, testing, and more testing. If you don’t have any keyword ideas to start with, you can use the Semrush Organic Research tool to find your competitors’ keywords. Those pillars are: Keyword research. Market research. Competitor research.

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Shopify SEO: The Guide to Optimizing Shopify

Moz

Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. As well, we’ve also seen Shopify link to the non-canonical versions of URLs when websites utilize “swatch” internal links that point to other color variants. This is stated in their official help documentation.

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How to create a B2B content marketing strategy

Scoop.it

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. Solutions to their firm’s problems Comparisons of different goods A product or service review Pricing-related documents.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. One of the biggest business benefits of implementing an inbound marketing strategy and utilizing inbound marketing software is the ability to execute closed-loop marketing. 19) Content Management System (CMS).