Remove Adwords Remove Display Remove Hubspot Remove Industry CMS
article thumbnail

What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. It’s important to establish a benchmark. Kyle G Bradley.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web Presence Optimization Software Review: gShift Labs

Webbiquity

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. Unlike pure SEO management tools (e.g., URL links). URL links).

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

article thumbnail

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

A content management system (CMS) that hosts a company website and blog. CRM software like Salesforce or HubSpot. Most technologies in this area will drive search engine marketing, retargeting, display ads, social PPC and campaign tracking. . Example : Intelligence Bank. The name says it all.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 19) Content Management System (CMS). At HubSpot, we think COS is better than CMS. (At Find out why.).