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Examples of Account-Based Marketing Use Cases to Help Take Your ABM to the Next Level

The ABM Agency

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

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Examples of Account-Based Marketing Uses Cases to Help Take Your ABM to the Next Level

The ABM Agency

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Take Demandbase for example. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Think about it.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Dedicate plenty of resources to content promotion. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Tell your story using all available multi-media. Your audience is spread across so many channels and it's so expensive to build an good sized audience on these channels.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Of these, marketing technologies were the most commonly purchased (though other popular software categories included project management/collaboration, human resources management and other types). ” Brinker also notes that in many cases, marketing technology has come to expand in a very strategic manner with minimal overlap. .”