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Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. No, not one bit.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. For B2B marketers to “be the best answer” for their customers wherever those buyers are looking for solutions, data informed and interactive content is essential. way of discovering information. Data Rich and Interactive.