What is Content Optimization? 5 Tips on Writing for SEO
Brandpoint
DECEMBER 13, 2018
KPIs indicate how users interact with content on the page or in the search engines, including: dwell time. Click-through rate (CTR) = clicks/impressions. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. Posts with high impressions, but few clicks, will have a low CTR.
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