The Power of Return On Marketing Investment Calculations
Online Marketing Institute
NOVEMBER 8, 2010
280 Group’s Adwords ROI Calculator. Application: Same limitations as Yahoo’s PPC ROI calculator, but this calculator is a little more detailed, showing a matrix of results for different CPC (Cost-per-click) rates. May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale.
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