DAGMAR Marketing

MARCH 14, 2020

For many attorneys, PPC is roughly synonymous with Google Ads (often called AdWords, though Google rebranded a couple of years ago). Of course, Google has cornered a significant percentage of the search market, both in the U.S. Making the most of your PPC campaigns while minimizing cost is, of course, a bit more complicated.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

The Effective Marketer

MARCH 12, 2009

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. Unproductive meetings are a drag on your time and therefore on your ability to be a better manager. This is a GREAT time saver.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity. The question this raises in my mind is where the industry goes from here.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

DAGMAR Marketing

JUNE 14, 2019

Use it as you follow the roadmap below, and you’ll find yourself with a successful audit and a clear path to course corrections when you’re finished. Your campaigns will be judged for their relevance every second they are live in the auction and ranked accordingly. Maintenance is a must. What you should look for in your PPC campaigns.

PPC 78

PPC Paid Search Agency Lead Ranking Lead Scoring 78

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Down the road, that means more leads and sales. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95