Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions
Customer Experience Matrix
MAY 20, 2009
Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. I haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration. The question this raises in my mind is where the industry goes from here. Well, I wouldn’t ask the question if I weren’t leading up to something.