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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What Is PPC (Pay-Per-Click)? Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. It’s Cost-Effective.