10 PPC Best Practices to Get the Most out of Your Marketing Budget
Optinmonster
FEBRUARY 26, 2020
What Is PPC (Pay-Per-Click)? Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad. And that’s not even all of the pay-per-click ads you can create, depending on what platform you’re using.
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