DAGMAR Marketing

DECEMBER 31, 2018

If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns. Without conversion data, it’s impossible to determine accurate cost-per-lead or cost-per-acquisition. Network settings.

PPC 40

PPC Cost per Lead Lead Ranking Lead Scoring 40

Hubspot

NOVEMBER 4, 2015

If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals. Then lock these goals in with a service-level agreement between your marketing and sales teams. In fact, doing this was one of the key factors that enabled us to double our blog leads.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

WebMarketCentral

JULY 30, 2009

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

DAGMAR Marketing

JUNE 14, 2019

These efforts will be rewarded with lower click costs, higher quality scores and better results. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, Relevance and Response. Maintenance is a must. In some cases you may need to expand the period of time to pull meaningful data.

PPC 78

PPC Paid Search Agency Lead Ranking Lead Scoring 78