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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

While it can be tempting to optimize campaigns purely to meet a single metric, such as increased revenue or decreasing cost-per-click (CPC), it’s important to take an over-arching view of companion metrics to ensure that optimizing for one metric doesn’t throw the rest out of whack.

SEM 40
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 “Searchers search and click more as a result of Google Instant.&# Furthermore, average cost-per-click rates have declined by 3%.