SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel
QuanticMind
SEPTEMBER 28, 2016
While it can be tempting to optimize campaigns purely to meet a single metric, such as increased revenue or decreasing cost-per-click (CPC), it’s important to take an over-arching view of companion metrics to ensure that optimizing for one metric doesn’t throw the rest out of whack.
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