Adwords Cost Per Click Cost per Lead Forrester 
Single Grain
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are three key cost metrics you should be on top of in any lead generation campaign: 5) Cost per Click (CPC). 7) Cost per Lead. As such, it is the average cost per lead.
Directive Agency
SEPTEMBER 29, 2017
Instead, a much better metric would be Cost Per Lead. Or, better yet, Cost Per Qualified lead. A focus on Cost Per Lead changes everything. Sure, the Cost Per Lead in this case is high, too. Focus on what’s important, like qualified conversions and the Cost Per Lead.
Expert insights. Personalized for you.
111 
Let's personalize your content