article thumbnail

Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

Adwords 52
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . While correlation does not always equal causation, the connection isn't hard to argue. As the old saying goes, “if you measure it, you can manage it”.

article thumbnail

9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

Considering that content marketing is the foundation of many businesses today, it's hardly surprising to learn that your content plays a significant role in lead generation. Monica Carol of Team Bonding NYC asserts that “There’s a strong correlation between how much time users spend on the page and the quality of the lead.”.