Remove Adwords Remove CMO Remove PR Remove Public Relations
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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Kaylyn Easton , CMO of Skinny & Co. , Big celebrities and even bigger bucks.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Kaylyn Easton , CMO of Skinny & Co. , John Heywood.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

It’s a triumph of public relations, which doesn’t make it less of a triumph. ” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. It’s like no. That’s curious.

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The Ultimate List of Marketing Podcasts

Zoominfo

In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. It focuses on content marketing, brand journalism, public relations, the media, and advertising. Listen here. Ask Amanda About Marketing. Listen here. Marketing School. Listen here. Brand Newsroom. Listen here.

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10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

To PR professionals? Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. The metrics that will make your CMO love you by iMedia Connection. The public relations pros’ guide to Google Analytics by Polaris B. Which converted at the highest rate? To bloggers?

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What’s Being Taught in Modern Marketing College Courses?

SnapApp

I assumed the core areas of study would be something like Public Relations, Market Research, Advertising, and maybe Product Development. Google analytics and adwords. Many of the “top” curriculums seem to establish a foundation of “making a CMO” or a more entrepreneurial spin. They list examples like: .

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Is your martech leadership failing on SEO? Probably

chiefmartech

Adding the right content for SEO will improve your Google Adwords scores too, resulting in lower cost-per-click rates in your paid search marketing. Another example is the the public relations team, who can also help get links to the site in ways that will help SEO with just a few tweaks in what they’re doing.

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