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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Google Ads (formerly known as AdWords). Quality Score.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. 15) Clickthrough Rate (CTR). An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. It does not, however, do your taxes.