Best of 2008 (So Far) - Search Engine Marketing, Part 2
WebMarketCentral
OCTOBER 13, 2008
How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics?
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