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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. Its specialty is measuring the impact of marketing content on long B2B sales cycles. TrenDemon does a bit more than correlate content consumption and final outcomes.

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Is PPC Dead? Yes and No. Here’s Why.

seo.co

A direct correlation exists between the growth of PPC and Google’s revenue growth, although they have been able to diversify some of their revenue in recent years. Because advertisers only paid for clicks, the concept was appealing to search marketers that were wary of investing in a questionable idea. Click Fraud.

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