Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity. The question this raises in my mind is where the industry goes from here.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Terminus

OCTOBER 16, 2018

They went after some quick wins, like Google AdWords campaigns and content syndication. First, Masergy needed a way to uncover best-fit accounts in an active buying cycle. Predictive and intent signals can also provide insight into where an account is in the buying process. Identify and Segment Target Accounts.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Data Rich and Interactive. Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

NOVEMBER 28, 2011

And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. What’s most interesting here though are the statistics showing the disconnect between why companies think consumers follow them in social media and why consumers actually interact with brands through social networks.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100