Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. NuSpark Marketing is proud to offer you this scope-of-work proposal.  What is your value proposition and your differentiation? How will you be differentiated? Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Introduction. Objectives.