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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

This is especially true of social media marketing, where the first step seems to be setting up accounts on the big four (Facebook, Twitter, LinkedIn and Instagram) regardless of whether your audience uses those platforms. You should be A/B testing everything,” says Flow Dan, a tech blogger at Academized and OXEssays. “A/B

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

This is especially true of social media marketing, where the first step seems to be setting up accounts on the big four (Facebook, Twitter, LinkedIn and Instagram) regardless of whether your audience uses those platforms. You should be A/B testing everything,” says Flow Dan, a tech blogger at Academized and OXEssays. “A/B

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

Whereas a B2C blogger offering an online course will focus on lead quantity , a B2B company may care more about lead quality. 1) Click-Through Rate (CTR). CTR measures the click performance of any Call To Action (CTA), in that it shows you the percentage of viewers that click your CTA on any given ad, link, email or landing page, etc.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. June 8, 2010.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

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Ultimate Guide to Social Media Marketing

Sprout Social

Having a more targeted audience will improve your CTR and ultimately drive down your costs. source ) LinkedIn LinkedIn is known as the social network for business. If you're in the B2B space, LinkedIn is a must. However, even B2C companies can get value from LinkedIn depending on your target audience.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices. goes to Facebook.