The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

OCTOBER 21, 2009

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Gartner's Magic Quadrant is now on trial The problem? A Judge Will Decide. A Judge Will Decide.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

MARCH 24, 2011

Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Blog at WordPress.com. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

The Lead Agency

JULY 3, 2018

For most businesses, free giveaways might be a small part of their overall marketing plan; for SaaS it should be at the heart of your strategy. However, unlike B2B marketing, which is defined by long sales cycles – SaaS marketing cycles are remarkably short. Giving Away Your Product For Free.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Paid Search Agency 67

B2B Marketing Zone Posts

NOVEMBER 3, 2009

A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 - WebMarketCentral , October 7, 2009. Content (124).

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Content Marketing Budget Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Content Strategy Statistics. Content ROI Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122