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The Ultimate Guide On How To Nurture Leads (+ Convert Them To Paying Users)

Albacross

Before we talk about how to nurture leads, let’s also explore the importance of lead nurturing. The numbers don’t lie: On average, 50% of the leads in any system are not yet ready to make a purchase. Let’s move on to talk about how you can identify which leads to nurture. Will buy immediately without prompting.

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Lead Nurturing: The Definitive Guide (2019)

Albacross

In other words, lead nurturing helps companies to guide prospective customers towards the decision to buy by answering questions, showing how to overcome obstacles, and positioning the product as the ultimate solution to their main problem. In fact, you can basically sort all of your leads into five main segments.