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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Paid Search. Online Display.

Paid Content 100
Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100
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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

MARCH 9, 2013

Webinar/event signups. You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis.

Marketing Analytics Tools 100
Marketing Analytics Tools Paid Content Lead Generation Analytics 100
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