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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Doubleclick. Social Media Management. Sprout Social. Paid Search.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Keyword Conversions- SEO.

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A Brief History of Online Advertising

Hubspot

When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? 1994: The first banner ads appear. The age of banner ads had officially begun. Wired magazine's former online off-shoot HotWired for introducing the world to the enduringly ubiquitous banner ad.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.