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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. Since Google is the dominant search engine , it's AdWords search program is the place to start.

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

It can be used to create banner ads, slide shows or Flash-like animations. If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. Pricing ranges from free (up to five users and three active projects at a time) to $99 per month for unlimited projects and users.

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