Ledger Bennett

JULY 11, 2018

Google AdWords. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. The best way is to leverage Keyword Planner in Google AdWords, which helps you find the best performing keywords that relate to the topic you are marketing for.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: What are some of the key differences in running a B2B paid search campaign vs. a B2C campaign?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Marketing Qualified Leads 100

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130